sam collins

is a designer based in new york city. tap in →

A way to play free on PrizePicks

What began as a response to regulatory pressure, I helped scale a mini game engine into a tentpole platform that reactivated users, created social buzz, and converted fans into paid play at record numbers.
LEAD PRODUCT DESIGN
ART DIRECTION
STRATEGY
2024 → Present
2024 → Present
2024 → Present

USA Today's live sports ecosystem

Using data visualization and scalability to deliver an industry-leading live sports product
LEAD PRODUCT DESIGN
PRODUCT DEVELOPMENT
DATA VISUALIZATION
DATA ENGINEERING
2022 → 2023

The Den: a skate video streaming platform

Authentic design, organic marketing, and community-driven outreach for the future of skateboarding content
CREATIVE DIRECTION
PRODUCT DESIGN
PRODUCT MANAGEMENT
WEB DEVELOPMENT
2023→ Present
2023→ Present

Hercules – a design system for sports fanatics

Setting the foundation and visual language for USA Today's premium sports news and betting subscription model
DESIGN SYSTEMS / UI
ART DIRECTION
LEAD PRODUCT DESIGN
PRODUCT DEVELOPMENT
2023
2023

March Madness bracket challenge

Defining complex user journeys to create a social gaming experience for the wildest tournament in sports
PRODUCT DESIGN
ART DIRECTION
2022
2022

Digital Mouth's go-to-market campaign

Making data digestible with a comprehensive branding campaign and UX plan
BRANDING CAMPAIGN
ART DIRECTION
UX DESIGN
WEB DEVELOPMENT
MOTION GRAPHICS
2021→ 2022
2021→ 2022

The 12th Man Foundation

Building an all-in-one ticket platform for a booming Texas A&M fanbase
UX DESIGN
ART DIRECTION
DIGITAL STRATEGY
WEB DESIGN
DEVELOPMENT
FUNDRAISING CAMPAIGN
2021→ 2022
2021→ 2022

USA Today's golf experience redesign

Golf leaderboards and tournament data that emphasize fast insights for a slow sport
PRODUCT DESIGN
PRODUCT MANAGEMENT
ART DIRECTION
DATA ENGINEERING
2024
2024
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